Apparel Trademarks: How the Mere Ornamentation Technicality May Be Undermining Your Brand
By: Taylor Foss
on August 26, 2020 at 11:15 am
Publication: IPWatchdog.com | Patents & Patent Law

The value of your company’s intellectual property cannot be understated, particularly in the current economic climate. But this should not be news to you, especially if you are in the business of displaying your brand name or logo on merchandise for sale. In that case, you know how important it is to protect your trademarks, so as to thwart the attempts of opportunistic parties that seize upon your IP for their own profit. Case in point: online companies selling apparel featuring the names, logos, and even mascots of high schools and colleges nationwide without any prior authorization to do so. How do businesses like these get away with what seems to be a fundamentally illegal business model—selling knockoff hoodies, tees, and similar spirit wear?  Read More>>

Categories   Business, Guest Contributors, IP News, IPWatchdog Articles, Trademark, apparel trademarks, branding, Guest Contributor, intellectual property, ornamental, ornamentation, trademark, trademark registration, trademarks, USPTO