Companies trying to compete for supermarket shelf space and consumer attention frequently turn to packaging and product designs that will stand out. If the product succeeds, one unfortunate side effect for the brand owner is the market can become flooded with “me too” products that attem Read More>>
Categories Business, Courts, District Courts, Guest Contributors, IPWatchdog Articles, Litigation, Trademark, distinctiveness, food and beverage products, functionality, Guest Contributor, intellectual property, likelihood of confusion, product packaging, trade dress, trade dress infringement, trademark
