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Maybelline’s New Sky High Mascara Went Viral On TikTok — And Then Sold Out 4 TimesBy: Sara Spruch-Feineron January 14, 2021 at 11:07 pm Publication: Google Alert – technology

And “mass” is no exaggeration — the hashtag #skyhighmascara has racked up a whopping 52.7 million views. So, why is it so beloved? The lengthening formula takes barely – there lashes and boosts them, yes, to sky-high lengths, while adding a bit of volume, …  Read More>>

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